ecommerce companies in San Francisco: Let’s be honest – no one buys a product the first time they set eyes on it. In fact, the average conversion rate, i.e. the percentage of people on your website who actually end up making a purchase, is only about 1-2 percent! This varies across different product types and industries. So how does one improve this? Well, you can take it to the next level by improving your CRO. But, before we dive deep into the various optimization strategies, let’s first understand what CRO is and what its real impact on businesses is.

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