Why do you had parameters to shared URLS
To help the owner of the website source where visitors are coming from, we follow standardized marketing techniques to assist them.
UTM_SOURCE is used identify the website (i.e. us at Sportsa)
UTM_MEDIUM is used to identify the where (i.e. a post, chat, promotion, etc)
We try to identify urls with the source in and replace it so that it accurately reflects the source of link.
For more information on campaign tracking see