Search Engine Optimization is a term that simply means optimizing your web pages for organic, or naturally, paid, traffic from search engines. To do this, major search engines will crawl through or read, various web pages to better know what the page is all about. If the page is interesting and contains important keywords, then it is likely to show up in a search. The search engines look for certain things when reading a webpage, including the title, meta tag, and even the keyword density in the HTML.
Search Engine Optimization can be used to increase your traffic, ranking, and ultimately profits, with a great deal of success. There are many benefits of SEO, however. SEO can be a great way to increase your traffic, sales, page rank, and profits, especially when done right. When you implement Search Engine Optimization into your business, you are making yourself more visible to the search engines.