Search Engine Optimization is basically the process of enhancing the quantity and quality of site traffic to a particular
site or a web site from search engines. SEO focuses on paid rather than organic traffic, and unpaid visitors rather than
paid advertising or sponsored links.
SEO helps increase the visibility of a site by making sure that its contents are
relevant and informative. Several things can affect search engine rankings, including keyword relevancy, backlinking, title
tags, meta tags, and description tags. It is important that your content is keyword-rich and that it contains keywords that
are commonly used by search engine crawlers. This ensures that when a search engine user performs a search on a particular
topic, they find what they are looking for. Keyword-rich content gives a higher chance of appearing in search results.
Search Engine Optimization also works well in promoting your website by ensuring that your keywords appear in the meta